How applicants are selected

KeyMoment presents referenced applicants to the landlord, who makes the final decision. Every applicant is assessed against the same objective criteria and every decision is recorded with the reason for it.

The criteria we apply

• Affordability, evidenced against the advertised rent, taking into account all sources of income including benefits.
• Referencing outcome from our referencing provider.
• Right to Rent evidence.
• Previous tenancy conduct where a reference is available.
• Suitability of the property for the stated number of occupants.

Discrimination

We do not accept instructions to exclude applicants because they receive benefits or because they have children. Since 1 May 2026 this is prohibited by the Renters' Rights Act 2025 for landlords and letting agents alike. Landlords remain free to choose the most suitable applicant on the criteria above.

Record keeping

Every viewing request, application and decision is recorded with a date and a reason.